Salespeak

Its true, advertisement is everywhere. Roy F. Fox explains how we become a targeted audience as soon as we become aware of the world. Fox goes on to say that we can hear, see, smell, taste, touch, dream, and become Salespeak. To me, that means the media and all stores or items we praise. Sometimes, I don't even realize that advertisements are out there. I shop, and if I see something I like, I pick it up. Advertising almost doesn't phase me, unless it involves comedy. New technology advances, such as TiVo, allow myself and many other users, to breeze right through the commercial breaks. Between the television, magazines, billboards, bus stations, and more, advertisement is all over and there is no way to avoid it. Fox stated, “We're a society based on materialism.” So why do we want to avoid what is providing us with the information to new products anyway?